The WhatsApp statistics feature in workflows provides users with comprehensive analytics for WhatsApp actions. It offers insights into:
- Total messages sent
- Pending messages
- Successfully sent messages
- Delivered messages
- Messages read by customers
- Failed WhatsApp messages
This detailed breakdown allows users to track the performance and effectiveness of their WhatsApp communication within the workflow.
TABLE OF CONTENTS
- How to View WhatsApp Statistics in Workflows
- How to export WhatsApp Statistics
- FAQs
How to View WhatsApp Statistics in Workflows
Step 1:
Navigate to Automations > Select the Workflow that includes a WhatsApp action.
Step 2: Click on the WhatsApp Action > Statistics
Step 3:
Select the “Statistics” tab to view the performance metrics.
Customers who have turned off Read Receipts will be shown under the Delivered tabYou’ll now see a detailed breakdown of all WhatsApp messages triggered from that specific action.
Status Definitions
Status | Description |
|---|---|
| Total | Total number of WhatsApp messages triggered through this action for the selected date range. |
| Pending | Messages that are queued but have not yet been triggered. |
| Sent | Messages that have been sent to WhatsApp but are awaiting delivery. Represented by a single tick in WhatsApp |
| Delivered | Messages successfully delivered to the recipient's device. Represented by double ticks. Includes users who have disabled read receipts. |
| Read | Messages that have been opened/read by the recipient. Represented by blue ticks. |
| Failed | Messages that could not be delivered due to various reasons such as: non-WhatsApp number, blacklisted template, blocked account, or marketing template limits or Per-UserMarketing Template Message Limits |
Messages to recipients with read receipts turned off will appear under the Delivered status, even if they were read.How to export WhatsApp Statistics
Step 1: Go to Automations > Workflow which has WhatsApp Action
Step 2: Click on the WhatsApp Action > Statistics
Step 3: View all Statistics
Step 4: Click on Export
A file will be downloaded containing all relevant message details (recipient name, phone number, status, and timestamp).
Frequently Asked Questionss
Q1: What insights can I get from the WhatsApp Statistics feature?
A: The feature provides detailed analytics on message delivery and engagement including total, sent, delivered, read, pending, and failed statuses.
Q2: How do I access the WhatsApp message statistics in a workflow?
A: Go to Automations > Select the Workflow > Click on the WhatsApp Action > Click on Statistics.
Q3: What does the “Total” number indicate?
A: It reflects the total number of WhatsApp messages triggered through that action for the selected date range.
Q4: What’s the difference between “Sent” and “Delivered”?
A: “Sent” means the message was sent from the system to WhatsApp (one tick), while “Delivered” means the message reached the recipient’s device (double ticks).
Q5: What happens if the recipient has read receipts turned off?
A: The message will appear as Delivered even if it was read, due to WhatsApp’s privacy settings.
Q6: What causes a message to fail?
A: Failures may result from:
- Invalid or non-WhatsApp phone numbers
- Blacklisted templates
- Blocked WhatsApp accounts
- Per-user marketing message limits
Q7: Can I download the statistics for reporting?
A: Yes. Use the “Export” button within the Statistics view to download a CSV of message details.
Q8: Will the export include individual message logs?
A: Yes. Each row will contain details such as contact name, phone number, status, and timestamp.