Introducing the quick opt-in option in email unsubscribe workflow.
Problem Statement:
Previously, the process to re-opt into our mailing list after unsubscribing was complicated and lacked a same-window solution.
What We Did:
To address this, we've introduced a quick re-subscribe link directly within the unsubscribe success message. Now, if a user unsubscribes by mistake, they can easily opt back in by clicking the re-subscribe link. This action will immediately remove the email from the Do Not Disturb (DND) list.
How to Test?
- Go to Email Marketing.
- Create and send a campaign to a dummy contact.
- Click the unsubscribe link in the email.
- Use the re-subscribe link in the success message.
5. Check the DND section in contacts.
Users re-opting in may still appear under unsubscribed in campaign statistics. We are working to fix this.